(December 10, 2018 – Source: Dacast ,edited – Tim Trott Productions uses YouTubeLive, FacebookLive and Dacast CDN)
Companies of all sizes often struggle with employee engagement. In fact, Gallup polls estimate that disengaged employees are responsible for $450 to $550 billion in lost U.S. productivity per year. To rectify this disparity, some companies have started to stream live video to better engage their employees. In particular, live streaming corporate communications offer numerous applications for employee engagement.
Let’s explore some of these options, beginning with a review of live streaming basics. Next, we’ll introduce live streaming corporate communications for education and training purposes. Later, we’ll review examples of live streaming applications for corporation communications for companies.
Applications for live corporate broadcasts include:
- staff/leadership interactivity
- announcements & meetings
- global connectivity
- workplace culture
- product/service demos
- team integration
- content archiving
- cost-effective scalability
- employee engagement analytics
- internal communications
Now, let’s begin with with live streaming, before discussing specific applications for live streaming corporate communications.
Live Streaming: The Basics
For those new to the topic, it’s important to understand how live streaming works in general. Not to worry! We’re here to break it down for live broadcasting newbies. Simply put, live streaming refers to broadcasting video (and audio) content in real-time over the Internet. In other words, a broadcaster records and transmits live video (or audio) to viewers around the world. In turn, these viewers can watch or listen to the live broadcast just like a normal, live TV broadcast (e.g., live TV news).
One common question we hear from those new to live streaming is “who can view your broadcast video?” The answer: who do you want to view it? Anyone with access can view live streamed online events. There are many ways to offer and/or restrict access to your live video content. Most importantly, only the people whom you or your company choose can view your live broadcast. For example, the DaCast online video platform allows you to use passwords, set geographic restrictions on your content, or restrict video embedding to a single website.
Streaming live video online requires minimal setup–especially when compared to the early days of this technology, with the large truck and technical crew, and tons of equipment and cables.
Live Streaming Corporate Communications for Education & Training
For businesses, there are many situations in which live streaming is useful. One of the most obvious and widespread examples includes using live streaming corporate communications for education and training.
There’s a great deal of evidence behind video Learning and Development (L&D) as an effective way to train employees. Companies such as IBM and Microsoft have invested heavily in video training for employees. Microsoft estimates that it has avoided annual costs of $13.9 million by investing in a video training platform. Do the math! That’s a ROI of 569% on their initial investment in live streaming corporate communications technology.
There are thousands of other companies using live streaming corporate communications internally. Not surprisingly, many of these have witnessed cost reductions on a similar scale.
Industry Standards Today
Today, modern businesses can implement video training in a variety of ways. For example, video can assist with on-boarding for new team members. Likewise, live video allows for interactive training, which in turn can impart a great deal of knowledge quickly.
Rather than writing a new training guide or conduct a series of meetings, live streaming corporate communications can train employees on basic procedures quickly and easily. Tasks like scheduling meetings, inputting data, setting up conference calls, fulfilling orders, and doing customer service all become simpler and more streamlined when a company trains all staff to the same standard.
In short, live video makes company training simpler and more instantaneous.
Live Streaming Corporate Communications: Applications & Impact
1. Employee Interactivity
A key element of live video is that it encourages two-way interaction. Live streamed training and meetings allow employees to ask questions and share ideas and concerns. Additionally, live streaming corporate communications facilitate creative collaboration–without a time-delay or the impersonal nature of email communication.
2. Announcements and Meetings
Another impactful use case for live video is the dissemination of important information. This internal communication might include announcements sent to all employees, such as company updates and news about the company’s future. Live video facilitates easy, personal communication whether employees are at company headquarters, off-site locations, or even traveling.
Likewise, staff and team meetings are also a good use for live video. Many organizations fulfill their open meetings and transparency clauses by live streaming their meetings to employees and shareholders. Managers often find that employee engagement improves when everyone feels a part of important decisions, and when information flows freely.
Live streaming corporate communications are useful for annual shareholder meetings, regular staff meetings, and ongoing employee training. For example, Zuora, a SaaS subscription company, uses live streaming to broadcast weekly meetings to employees located in nine different time zones.
3. Global Connectivity
As a company ourselves, we know that training new team members can pose a lot of challenges. Jobs require diligence, expert knowledge on the products and services themselves, experience with legacy and modern technology systems, tools, and platforms, and an understanding of how to navigate the teams, clients, and customers.
Attempting to impart all of this knowledge through written training can be tricky. This outdated training format also takes a substantial amount of time.
Live video, on the other hand, can deliver data to employees quickly and effortlessly. Additionally, live streaming allows trainers to demonstrate exactly what they mean when they’re talking about a given procedure, rather than relying on inaccurate or insufficient words. Finally, instead of investing in developing a script and practicing until it’s perfect, live video facilitates a faster, more natural approach.
4. Workplace Culture
Video is also ideal for communicating hard-to-describe information. Company culture is one excellent example of this use case for live streaming corporate communications. With video, you can impart this information much more easily. Moreover, this format allows staff working in distributed locations to meet and connect with all of their team members.
In general, individuals prefer to buy from (and work for) companies with a defined personality, a supportive group culture, and a positive outlook. These less tangible elements of a job are all about tone. And, as you likely already know, it’s much harder to communicate tone using traditional print media. Video, on the other hand, is more natural at conveying emotional communication and tone.
5. Product & Service Demos
We’ve all had the experience of trying to explain a complex physical or digital task via words. And we all know how awkward, confusing, and sometimes fruitless this exercise can be.
The same goes for training people on how to use machinery or other equipment. Can you imagine teaching someone how to drive a manual car without interacting in person? It would be nearly impossible.
In many organizations, there are “experts” in the product or service you sell who actually don’t know much about it. Unless people are on the front lines of customer support or sales, they may not know any more than the average customer. Unsurprisingly, this lack of product knowledge can negatively impact your business.
Video training allows companies to demonstrate exactly what their product or service offers. Live product/service demonstrations can help employees to learn more about the work they do. More importantly, live streaming corporate communications can help to build a more knowledgeable team for the long-term.
6. Team Integration
One prevailing problem in medium-large businesses is the segregation of vital data into “information silos.” This term refers to the common issue of different workplace teams or groups that specialize in small portions of your overall business model.
While this workplace approach is desirable in some ways, silos can pose significant problems in the long run. As individuals become more and more specialized, they risk losing a broader understanding of the company and its goals as a whole.
One solution involves conducting short training sessions to share the basic structure and role of each sub-set of your business. Live video is a fast, cost effective method for introducing teams to their coworkers projects. With the use of video, you can foster a more effective, more engaged, and more aware workplace on the whole.
7. Content Archiving
Another great benefit of live video is the ability to record and archive company broadcasts for later use. Most OVPs (e.g., DaCast, IBM Cloud Video, Vimeo) enable you to record and download your videos. This way, you can develop a large company library of useful video content.
Once recorded, corporations can use videos for future training initiatives. Furthermore, they can adapt video content for other purposes, including recruitment and marketing. These strategies save on the cost of repetitive training and eliminate the need for difficult scheduling. Overall, live video tends to encourage an honest, straightforward approach to imparting new information.
8. Cost-effective Scalability
One of the major advantages of live streaming corporate communications that it has a relatively fixed cost. Once you’ve made your initial investment, the process and procedure can scale almost indefinitely without raising your costs much further.
Video is uniquely suited for reaching a global audience, as well. You can dub or equip your broadcasts with subtitles quite easily. Futhermore, the live and interactive format of a streaming broadcast lets viewers feel as if they’re in the same room. In short, t’s live video offers atmosphere that establishes trust and connection.
As the cost to broadcast live continues to fall, businesses often can recoup any initial live streaming corporate communications costs much faster than projected. Overall, many modern organizations are turning to live video as an integral part of their communications strategy.
9. Employee Engagement Analytics
Many online video platforms, including DaCast, provide analytics to business users. This real-time data allows you to determine who is watching your video, from where, and for how long. You can also determine how many viewers actually complete the videos. This sort of data is essential to determining how well certain information is percolating through your organization. It also works to gradually improve on internal company communication methods.
10. More Uses for Live Streaming Corporate Communications
There are plenty of other business uses for live video. Here are a few other use cases for live video-driven internal communications.
Proposals and Presentations
When team members resent the results of a certain business approach, or propose a new model, they’re sharing valuable information. Live video enables dispersed teams to collaborate and share information more effectively, even from remote locations.
Internally, live video is an ideal method for sharing information about product releases, software updates, and changes to the services you provide. Live broadcasts allow you to schedule an event that every employee must attend. Furthermore, an archived recording ensures the content will reach those few employees who inevitably miss the live event.
When you hold a conference, trade show, or other large event, internal live streaming can be valuable to share information with the rest of your team. Live streaming corporate communications allow your employees to attend sessions, participate in planning, and help solve last-minute event-planning challenges.
The Future of Video…is Now!
In recent years, media has rapidly evolved toward a more video-focused world. As bandwidth becomes cheaper, cameras and screens achieve better quality, and broadband Internet becomes faster and more widespread, online video increasingly dominates how we communicate and share information with one another.
Most workplaces, however, do not yet reflect this significant trend. Technology use continues to be widely restricted in the workplace; similarly, new tools are slow to catch on in most businesses. Studies show that 85% of employees use online video to communicate in their everyday lives, yet only 28% are encouraged to use these same tools in the workplace.
Additionally, mobility has become increasingly common in the modern workforce. More people than ever work from home; telecommuting has become a mainstream work option. The rise of the freelance lifestyle has created an entire class of workers who are rarely present for in-person meetings and training. To reach these people, live video is ideal. More and more frequently, companies and organizations are recognizing this need. As a result, many companies choose to invest in professional video platforms–like DaCast–to facilitate live streaming corporate communications.
All that said, what’s the bottom line when it comes to live streaming and corporate workplaces? The takeaway: live video is a uniquely powerful tool for keeping employees connected and engaged. This is especially true for businesses with employees in multiple locations and working from home.
Today, modern live streaming is easier than ever. The equipment to start streaming live is affordable and widely available; the online infrastructure is scalable and customizable. Best of all, reaching large audiences instantly no longer requires investment in expensive servers or software with a limited lifespan. In short, live streaming corporate communications is more accessible than ever before–to companies of all kinds.
Contact Tim Trott Productions to discuss the potentials of Live Streaming for your company.