“The data is crystal clear: traditional TV is declining and live streaming media is booming. In 2016, young people from ages 12-34 watched a third less television than they did in 2012. And this trend is on the rise. It’s this straightforward math that has many businesses, non-profits, and other groups invested in choosing and implementing a video streaming solution.” (Source: Dacast)
We Are The Media
The world has changed. As conglomerate media corporations push out popular programs to suit their corporate agenda, the public responds by turning its back on “traditional” broadcasting. Now, anybody can be a “news anchor”, a commentator, an instructor, a “star”. Anybody can generate programming. Anyone can reach out to the public and the public can reach back. We ARE “the media”.
You can learn a new language or a new skill on YouTube. Political candidates priced out of broadcast advertising find a wide audience on Faceboook Live. Webcasts of church services online are commonplace.
Beyond that, companies large and small, organizations of all kinds, are finding that having a web site is no longer enough. To reach or attract an audience and generate business requires VIDEO on that web site. And with an ever expanding media universe, a simple “webcam” is not enough to compete. The public is coming to expect from webcasters and live streaming what they see on “regular” broadcasting, and that includes titles, animation, multiple cameras and professional graphics. It’s got to be good to compete.
Lights, Camera, REVENUE!
And it’s possible to MAKE money with webcasting, adding a payment gateway for private viewing. Webcasts of trade shows have been shown to BOOST attendance at future events. Online video training is a new booming industry. Live webcasts can be recorded for later viewing for added revenue.
It’s YOUR Turn
Tim Trott Productions can help local businesses and corporations, manufacturers and marketers, public safety agencies and political organizations, trainers and instructors, to meet the challenge, with on-site production and streaming webcasts that have the look, feel and sound of regular television broadcasting. That’s because broadcasting and media production are where our roots are, “back in the day”.
Tim Trott, pres., Tim Trott Productions/Tim Trott Audio, Inc.